The
Big Data Scare
Big
data is nothing but a set of large data that can be broken down as per
requirement to yield useful results in order to study trends or patterns.
A
table full of numbers can be dream for one person and nightmare for another,
while some see data as raw material, most are intimidated by its presence.
Nevertheless, data management and analysis is significant to the operational
success of any marketing campaign. This is where big data analytic comes into
the picture, the process helps to reveal trends so that market information can
be understood through correlations and other analytical techniques.
It
means using mathematical applications to convert unstructured data into useful
business information that assists the management into taking worthwhile
decisions. The end usage of the data is to connect it to human behavior and
interactions to make it expedient in rural marketing efforts.
How
does big data analysis help in rural marketing?
The
emphasis on collection and storage of data is heightened in the digital age due
to the vast possibilities that come along with this compilation. In case of
rural marketing, trouble surrounds the maintenance of benefits in a tangible
avatar that is to show the advantages of a rural marketing campaign using data.
However, the insights gained through this analysis can assist the marketer in
achieving a better return on investment, through indirect means.
Product
design and development.
Big
data analysis gives the marketer an understanding of the customer’s needs and
preferences which helps them to give valuable inputs during the process of
product design and development or even reintroducing it in the market to
capture more share.
Cost
Reduction
Cost
reduction can be a tricky area in rural marketing, to avoid expenses without
compromising on quality of the services but big data analysis assists in
pointing out the areas where this can be established. Once the scope of
reduction is outlined, achieving it becomes easier.
More
efficient decision making
Decision
making can often prove to be a very tedious job and rather difficult one at
that. Analysis of such a large set of data can act as aid to form a firm
reasoning or logic behind the decisions. The support of such analysis gives the
decision a stronger base and the same is seen in the results.
Customer
Engagement
The
insights into customer behavior, needs, preferences and purchasing patterns
gives the marketer the matter to create content that is intended specifically
for the target audience. Such content and marketing strategies are sure to
engage the audience.
Customer
Retention
Not
even a conversation can survive without the strong arms of logic and vision,
the same way a table needs four legs to stand stable, a marketer needs data
analysis to create a successful rural marketing campaign. These learning
ensures that the customer’s satisfaction is on the cards and when they are
satisfied, they ought to stay with the brand longer.
Improvement
in credibility & loyal following
Analysis
gives the brand the necessary juice to take right decisions and increase its
trustworthiness amongst the customers and prove its integrity to its peers.
The
above benefits braid together to create a more powerful return on investment
and therefore big data analytic should be applied by marketer in rural
marketing campaign.
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