What is a Haat Market?
The flea markets people so often enjoy in urban areas these days were adopted from their rural counterpart and famous cousin- Haat. These are markets organized on a regular basis in rural areas and small towns where people from village and nearby places put up temporary shops to sell their produce. Haats have not lost their charm and still attract a lot of crowd in the rural areas, in fact, it has only grown in size and volume. More buyers are making their way to these transient markets and sellers depend on them for their needs.
Large assembly of potential customers
The right frequency
Low cost and higher benefits
The flea markets people so often enjoy in urban areas these days were adopted from their rural counterpart and famous cousin- Haat. These are markets organized on a regular basis in rural areas and small towns where people from village and nearby places put up temporary shops to sell their produce. Haats have not lost their charm and still attract a lot of crowd in the rural areas, in fact, it has only grown in size and volume. More buyers are making their way to these transient markets and sellers depend on them for their needs.
The Ulterior Use of Haats
When you read the above passage, you picture a lively space with lots of carts and sellers showcasing their products in a humble background. People roaming around with shopping bags in their hands while children enjoy the occasional snack.
When you read the above passage, you picture a lively space with lots of carts and sellers showcasing their products in a humble background. People roaming around with shopping bags in their hands while children enjoy the occasional snack.
Yes, a haat is a lot like a modern day flea market in
the mall organized in a city.
But, there is something you should be able to see that
goes beyond the obvious colors in the palette. Ask rural marketing agency, you
should see potential for a touch point.
Some features of these markets that are noteworthy:-
Large assembly of potential customers
Since the haat is an age old happening, which ensures
a large number of visitors that come to the market. This crowd gives
opportunity for marketing of the product and provides necessary coverage to the
brand.
The haat serves various products like vegetables,
spices, cleaning products etc. and therefore increasing the prospect of the
brand to blend in the market technically while still standing out in
presentation.
Input and output
The haat has a lot of attractions but the most
prominent one are the products, people come with the mindset to buy in these
markets. This state of mind makes them more perceptive and open to being
participating in interactive activities or promotional events. Many of these
customers are eager to have their problems as well as their feedback recorded
which can be a way to engage and introduce them to the brand.
The right frequency
Haats are not a permanent establishment; rather they
are a weekly one. This gives them the perfect amount of coverage, not too much
and not too less. This is not a forceful repetition but at the same time it
gives enough element of recall to the brand.
Low cost and higher benefits
Haats are planned without considering the advertising
spaces and marketing opportunities it provides, this means that when approached
the same would be available for a lesser amount than other spaces with the same
crowd and coverage.
What does this mean?
A simple read of the above reminds you of every feature you look for in a counter to approach and interact with potential customers and hence Haats prove to be an effective one. Even though this is a new way of looking it, it surely is a refreshing way to look at touch points in rural areas.
A simple read of the above reminds you of every feature you look for in a counter to approach and interact with potential customers and hence Haats prove to be an effective one. Even though this is a new way of looking it, it surely is a refreshing way to look at touch points in rural areas.
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