Torture
the data, and it will confess to anything”- Ronald Coase
We
have all heard the era’s favorite notion of information being money but have we
ever wondered how this actually transforms?
There
is data flooding upon a rural marketing agency from every direction possible,
unfortunately most without a credible source to support its correctness. In
such a situation, data management becomes that much more significant.
Data management is the development and execution of architectures, policies,
practices and procedures in order to manage the information lifecycle needs of
an enterprise in an effective manner. If you get rid of the technical jargons,
in layman’s term, data management is providing structure to raw data through
usage of appropriate models that convert it into useful business information.
These inputs are used in various areas such as strategic planning, financial
planning as well as marketing.
Why
is data needed?Data
is information in raw form of facts or statistics; these may pertain to a
particular sector, industry or product and may be presented in quantity or
quality. Devising a rural marketing campaign is largely dependent upon
complete, accurate and readily available data, which can be referred to
understand the product, market and target audience. However, the data needs to
be managed to deliver value through such campaigns and communicate the message
in the best possible manner.
As
per statistics, 77 percent of marketers trust a data driven approach and rely
on its management for the following:-
Audience and market analysis
Audience
data helps a marketing agency understand the habits of target audience, needs,
preferences and lifestyle choice. This scrutiny prepares the marketers to plan
their interactions accordingly, for best results.
Predictions
The
importance of forecasting is not hidden in any business activity as it assists
the marketer to comprehend the situation and take a future oriented decision.
Not only that but data enables the study of market trends and patterns which in
turn acts as a big help in creating marketing strategies of the company.
Customer experience optimization
There
is no denying that if you know your customers better, you can serve them
better. This power is channeled through data available in the market to come up
with better strategies directed towards improving customer satisfaction and
experience.
Align their campaigns to match consumer needs.
Data
management allows a peek into the target audience so that understanding them
becomes easier but after this initial pleasantries are over, it is time to use
these findings to ensure that marketing objectives and strategies are aligned
perfectly with the customer’s demands and likes. This creates a harmony between
the marketing strategies and customer needs, which impacts the brand promotion
in a positive way.
Maximization of effectiveness as well as efficiency of
rural marketing campaigns.
In
order to optimize the marketing efforts of a rural marketing agency,
information is needed to create plans that can be converted into actions using
the path laid down for them by the findings of analysis of data, as seen above.
Performance appraisal
It
is impossible to determine the success of a rural marketing campaign without
any substantial data. The data accumulated during execution and implementation
of campaigns should be stored and processed using suitable models to help
improving as well as calculating ROI.
In
addition to the above points, data management also facilitates organization of
resources and their optimal utilization during a rural marketing campaign.
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