10 Commandments of Rural Marketing

1. Listen and understand

This golden rule will not only assist you in attracting clients but also retain them. As Dalai Lama has wisely quoted, “When you talk, you are only repeating what you know but when you listen, you learn something new.” Listening to the client helps a marketer understand the product,
the brand ambitions, and requirements. Simultaneously, listening to the audiences can help develop the connection with the target audience which creates a room for personalized connection.

2. Research

Never assume a perception to be a fact, always support your theory with statistics that provide credibility to your ideas. Knowledge can only help you build a better campaign and help you in identifying the unexplored avenues.

3. Selection of Relevant Marketing Channels

Selection of online or offline medium to promote the product can be a tricky question but letting your judgment take a hit and selecting every possible channel can be more complex. Avoid selecting all the channels together as it might just drag their effectiveness and value down the
impact.

4. The Thumb Rule

Collection of information is essential but at the same time, the theory can only take you so far and therefore a marketing agency should know when to start acting upon the strategies into action.

5. Walk the talk

Anyone can be attracted to a product, if and only if, a marketer can establish a link between them and the product. The same should be done by concentrating on the audiences and letting the product impress them, rather than take a basic sales techniques.

6. The more the merrier

Never ever restrict the number of audiences – add volume, diversity, and quality in deliverance in order to ensure effective and smooth functionality.

7. Achieve and Inform

For a marketer, achieving results is the final destination, however sharing these results with the client is perhaps even more important;
therefore there should be real-time reporting and proper information channels to keep the client in the loop.

8. Be Innovative

Always find innovative ways to achieve the goals and objectives, as a marketer, never limit you and stay well equipped for taking risks and trying hands on something new. Talk to your client about ideas and ways to add value to their brand.

9. Leave no stone unturned

Do not allow yourself to be distracted by the external forces and never leave any lead unattended. Set your own targets and see them through.

10. Keep it up and don’t let it go

Change is constant and so is learning, never back down from an opportunity to learn new things about rural areas and small towns as the trends here keep fluctuating.

Therefore, the only way to stay on top is to stay updated and notified.